Creating Relevant Content

Instagram allows : 1)       Upload photos and short videos 2)       Edit photos and videos 3)       Add caption 4)       Add hashtags 5)       Change filters 6)       Location based geotags 7)       Share photos and videos 8)       Add stories 9)       Live streaming The two ways to use Instagram are : a)       Instagram application b)      Instagram.com Benefits of using Instagram: 1)       Post in a moment: For posting on Instagram there is no need to go to the office and start working you can utilize your mobile phone to post on Instagram and start promoting your business. Take pictures of items, then upload it, add description or add comment, add hashtags, keywords and you can do all this in couple of seconds. Through this it is clear that Instagram is time consuming. 2)       Increase your brand reach:   Instagram has become a ideal platform to reach new customers. It is helpful in making a wide network for a business. Having the large numb

Customer Service Chatbots:  To reduce the workload and provide a faster response to customers, some organizations are using chatbots to deal with customer queries and provide instant replies at any time of the day or night. Customers can choose the language used by AI customer service according to their needs. They communicate with their customers through applications like WhatsApp, Facebook Messenger, and slack. Virtual assistants like Siri, Google Assistant, and Alexa are more comfortable with chatbots. AI and Digital Marketing:  Ai can optimize marketing campaigns. It can also eliminate the risk of human error. While a great part of digital marketing world is still dependent on human ingenutiy, an AI program might me able to create a report utilizing only data. AI is not bound by human limitations. Enhances user experience:  AI uses the concept of machine learning (ML) to learn about clients or users. It is capable of studying their patterns to show content according to

Inbound Marketing is the strategy of connecting with potential customers through materials and experiences they find helpful. It is a technique that utilizes many forms of pull marketing: Blogs Content Marketing SEO Social Media Live Events To create brand Awareness Attract new business Helps to convert strangers to customers and promoters of your business Inbound Marketing Stages: Attract (convert strangers to visitors): Attracting Prospects is the initial stage in the inbound marketing procedure. At this initial stage the prospect is provided with right and valuable content, at the right place and at the right time through SEO and SMM. Ways to attract buyers: Start blogging Utilize keywords Get active on social media Answer the questions of customers Content strategy Optimize your webpages Convert (convert visitors into leads or Marketing Qualified Leads): The second stage is converting. Once you have attracted qualified prospect, it’s time to convert them into l