How Artificial Intelligence (AI) Influence the Growth of Digital Marketing?

  1. Customer Service Chatbots: To reduce the workload and provide a faster response to customers, some organizations are using chatbots to deal with customer queries and provide instant replies at any time of the day or night. Customers can choose the language used by AI customer service according to their needs. They communicate with their customers through applications like WhatsApp, Facebook Messenger, and slack. Virtual assistants like Siri, Google Assistant, and Alexa are more comfortable with chatbots.
  • AI and Digital Marketing: Ai can optimize marketing campaigns. It can also eliminate the risk of human error. While a great part of digital marketing world is still dependent on human ingenutiy, an AI program might me able to create a report utilizing only data. AI is not bound by human limitations.
  • Enhances user experience: AI uses the concept of machine learning (ML) to learn about clients or users. It is capable of studying their patterns to show content according to their preferences, keeping the audience interested and engaged. When the people have a good user experience, they are more likely to buy the products or services.
  • Voice search and Speech recognition: AI has the ability to deal with a variety of types of searches, including voice recognition. Additionally they can integrate various types of searching methods to customize results and fascinating is the personal assistants we are becoming with today like Siri, Alexa, Google Home are now able to have conversations with search other.
  •  AI enhanced Digital Advertising: It used across platforms like Facebook, Google and Instagram in order to provide the best possible experience. These platforms analyze users information to show them the most relevant advertisements, improving the performance of digital ads. With AI, businesses can optimize their return on investment by only placing ads in front of relevant viewers. Many advertisers are already using this technology.
  • Saves Time, Saves Money and No Error made: Using AI in the business leads to error-free results and most of the work is done by the intelligent machines that can analyze and solves large volume of data in very less amount of time. By doing this, a lot of time can be saved and money also otherwise you have to pay higher to employee or pay their overtime dues.
  • Content Curation: AI not only generates content but also curates it. Creating engaging content is not an easy task. It takes significant time and energy. AI helps marketers to create relevant content that the target audience wants to read.

Location: Chandigarh, India

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