SEM (Search Engine Marketing)
SEM is a type of internet-based marketing. It is defined as the series of activities that are planned for increasing visibility of a website in the search engines through both free and paid processes. The main goal of these processes is to increase the visibility of a site and gain traffic, in order to increase sales and conversions. It mainly helps in increasing the visibility of a website in search engine result pages (SERPs). It includes: PPC: PPC stands for pay per click and it is the part of paid reach in the SEM where you need to pay each time when someone clicks on your ad. CPC: CPC stands for cost per click which is the amount of money you pay for one click on your ad, which is specified in the advertising campaign settings. (how much you pay when someone clicks on your ad) CTR: CTR stands for click through rate. These are the number of clicks you got on your website from people that saw the ad. CPM: It stands for cost per mile represents cost per thousand impressions...