Instagram is a free online photo sharing service and social network platform. Your account can be public or private.


Instagram allows:
1)      Upload photos and short videos
2)      Edit photos and videos
3)      Add caption
4)      Add hashtags
5)      Change filters
6)      Location based geotags
7)      Share photos and videos
8)      Add stories
9)      Live streaming
The two ways to use Instagram are:
a)      Instagram application
b)     Instagram.com


Benefits of using Instagram:

1)      Post in a moment: For posting on Instagram there is no need to go to the office and start working you can utilize your mobile phone to post on Instagram and start promoting your business. Take pictures of items, then upload it, add description or add comment, add hashtags, keywords and you can do all this in couple of seconds. Through this it is clear that Instagram is time consuming.

2)      Increase your brand reach:  Instagram has become a ideal platform to reach new customers. It is helpful in making a wide network for a business. Having the large number of followers on Instagram account that means your product or item or brand easily get famous. You can get more likes by taking high quality pictures and by using hashtags.

3)      Visual Content: Visuals are the best way to communicate with people and people mostly like visuals as compared to written content and Instagram is a visual platform and it is the fastest growing social platform. Photos are the most engaging content.

4)      Connect with customers: Instagram allows you to connect with your customers across multiple channels and increase your engagement. When the people see photos of your products they can click on it and start following you this is how you can easily connect with your customers.

5)      Earn money: Instagram is a platform which also helps you in earning money. If you have more followers means you are engaged with many people and if people likes your photos and products than the conversion rates must be higher and you can easily earn money. But the pictures are of good quality and don’t forget to add hashtags and geotags. You can also do live streaming after some specific period of time and always give replies to the audience.

Key points:

1)      Fresh content
2)      Creative Hashtags
3)      Attractive caption
4)      Develop your own style
5)      Get local
6)      Share engaging content
7)      Tag your location means geotags
8)      Post consistently and at the right time
9)      Go for live streaming
10)  Build trust and relationship
11)  Sell your own products
12)  Post about your products
13)  Fulfil your customer requirements
14)  Be professional

Location: Chandigarh, India

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